· To offer journalists and others from the media
an opportunity to understand better refugee realities and the refugee system,
so that they will be able to report better on these issues in the future.
· To make yourselves known to the media as resource
persons so that they will contact you in the future when they are seeking
stories, information or comment.
Planning the session
· Define the issues you want to cover. You might
want to consult with some of the journalists you are inviting to see what
they would like to learn more about.
· Include an explanation of the importance of the
· Include some explanation of the refugee systems
(in-Canada and overseas), particularly addressing issues where you have noticed
the media is confused or ill-informed (e.g. on how many appeals are available
· Include some explanation of key CCR concerns (e.g.
non-implementation of Refugee Appeal Division, Safe third country, painfully
slow processing for privately sponsored refugees and refugee family reunification).
· Don’t try to cover too much. Make sure you
leave time for questions.
· Make sure you have well-informed people giving
the presentations and answering questions.
Inviting the media
· Consult with local refugee and immigrant-serving
agencies for a list of local journalists, particularly key ones you
wish to invite (e.g. those who regularly cover the issues).
· Pick a time that works for them.
· Send out the notice of the briefing as widely
as possible to media. The notice should make clear that this is an
opportunity to get background information on refugee issues and ask questions
· If you can, call the various media organizations
to make sure that the right people received the notice and are encouraged
At the media briefing
· Have the media people attending sign up with their
· Hand out relevant CCR materials (including the
Glossary of Terms
· Don’t expect participants to stay overtime – if
you cannot finish your presentation and leave time for questions, better
to leave out some of the presentation and allow time for discussion and questions.
· Encourage the journalists to come to you in future
for story ideas, information etc.