Positive public opinion toolkit

May 2019
Summary: 

Welcoming refugees benefits both communities where they settle and the people who are able to escape persecution and build new lives. Those involved in welcoming refugees know this well, but not everyone does. There is a constant need to counter misperceptions and promote better understanding about refugees.

This toolkit is intended to help us get better at sharing stories, initiating better conversations and driving more productive community narratives that involve those who came to Canada to seek refuge from persecution.

Table of contents

Introduction

Identifying your audiences

Messages

Messaging tips

Pivoting

Being an active listener

Sharing stories

Additional Resources

Complete toolkit

Or download the complete toolkit!